If you had to write a TV ad for the PS4, what would you try?
Sony’s madmen ad brains have put together a series of lookie-likey sets and costumes, one of which will likely remind you of a favourite game or genre, and has their actors sing “Perfect Day”.
The name of the ad? “Perfect Day”.
The micro-site for the campaign is just as humble. It’s at Greatnessawaits.com. Actually, it’s at playstation.greatnessawaits.com so I wonder whether they’re just using the sub-domain as branding or whether we’ll get psp.greatnessawaits.com later on.
Other than just remind of you games and be catching with the song this ad for the PlayStation 4 does one other really important thing. This ad puts the emphasis on being able to play with your friends. Yes, you can network play with the PS3 but my go-to device for group play is the Xbox. The PS4 is the challenger device on that front.
What do you think? Have Sony done well here? Good ad?
Your thoughts? Join the banter below or start us off with an insightful observation?
