In order to earn some attention – always a great way to market yourself – the car section on ToTheGo has hidden an Easter Egg. If you leave the “What” section blank but enter beside In: a galaxy far far away… you’ll trigger some Star Wars results.
The joke pulls data from the Star Wars wikia site. For example, the top result is this Victory I-class Star Destroyer which ToTheGo lists for a mere €57 million.
What do you think? A good way for a classifieds search site to get noticed?