Star Wars Easter Eggs in ToTheGo

ToTheGo is a site (with American and Indian sisters) that lets you search for jobs, homes and cars. As a meta search engine it links you through to classified ads elsewhere.

In order to earn some attention – always a great way to market yourself – the car section on ToTheGo has hidden an Easter Egg. If you leave the “What” section blank but enter beside In: a galaxy far far away… you’ll trigger some Star Wars results.

The joke pulls data from the Star Wars wikia site. For example, the top result is this Victory I-class Star Destroyer which ToTheGo lists for a mere €57 million.

What do you think? A good way for a classifieds search site to get noticed?

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